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SELLING YOUR HOME

01

PRICING

Intelligent pricing is one of the most important factors

in a successful home sale.

By considering both timing and value, we’re able to strategically assess your home and price it for maximum impact. That being said, we will always give you our honest opinion of your property’s value with the objective of achieving your top dollar with minimal marketing time.

02

PREPARATION

First impressions are everything! Therefore, we spend a great deal of time upfront preparing our client’s home, so it shows in its best light. Having been certified through Accredited Staging Professionals (ASP), we offer complimentary staging services to ensure the home presents well in person, and, equally important, in photographs. We have an eye for how to enhance and enlarge spaces, and work with the best professional photographers in the area to make sure every photo tells the right story. Since often a property’s first showing is online, we want to make sure to optimize the buyer’s viewing experience, so they are eager to cross your home’s threshold.

03

PROMOTING

There is no time to waste when it comes to marketing your home. We premarket our listings, leveraging the Compass Coming Soon platform, along with the brokerage community to build momentum and to create a buzz. We customize our marketing plan on what we learn about you and your home: how you live in your home, how to make it most appealing to buyers. Every single marketing piece — from multi-page brochures to custom mailers — creates a cohesive story around your property. We also take a multi-pronged approach to the digital promotion of your property, so that your home is spotlighted in a real-time, relatable, and quantifiable manner, always with the underlying objective of marketing your home for all it’s worth. 

04

PROCESS

Once we receive an offer,

is when our years of experience really come into play. Beginning with the negotiations, which we believe is truly an art form and one we’ve honed over numerous transactions. Communication is also key -- with both our clients as well as the parties involved in the transaction. Being proactive is also monumental, as the more we can anticipate and be prepared for items that may arise from the buyer’s side, the smoother the path will be to the closing table. Because selling a home can and often is an emotional process, our goal is to minimize the angst and deliver Results That Move You! 

We'll Market Your Home for All It's Worth!

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SELLING A HOME ON CHICAGO'S NORTH SHORE

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5 STEPS TO A SUCCESSFUL

HOME SALE

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SELLING YOUR HOME: FIVE STAGING TIPS